View all workAbout the project
Welcome Gate brand, website and PPC
Welcome Gate has positioned itself as a security specialist with integrity. Its modus operandi is to provide totally impartial advice and practical answers that meet the needs of all sorts of organisations in any industry or sector. The ‘Welcome Gate difference’ is striking a successful chord in a dynamic marketplace where sophisticated, cloud-based solutions are transforming expectations.
The challenge
Attracting quality leads online
The brand needed to communicate the distinctive Welcome Gate positioning, and reflect its modern, authentic approach to helping clients. All this while delivering on a target to achieve £5 million in revenue over three years. Yet Welcome Gate was finding it difficult to attract online leads; it wasn’t capturing data and it wasn’t delivering the success it desired from marketing activity.
The Solution
A winning PPC strategy
Our brand refresh allowed Welcome Gate to clearly represent its services and ethos, and our responsive new website arrived bursting with the team's unique stance and personality. The next step was to develop a winning PPC strategy to promote Welcome Gate’s product partner Brivo.
The Results
£27,288x
business value delivered from 6 conversions and £1,145 of spend
2382%
ROI on PPC campaign
“Focus7 helped our brand to reflect our modern approach, and the authentic way we help clients. Our competitiveness is now at a higher level and we are able to deal with huge multinational clients like Indeed while still being approachable for smaller companies."
