About the project

Vantage strategy and rebranding

Vantage specialised in the development and marketing of Field Service Management software, designed to deliver SMEs with game-changing levels of efficiency and control. But with the marketplace moving fast, the company needed to keep ahead of competitors with a radical overhaul of both its brand, and its product.

The solution

Reformulated marketing and communications strategy

We drove a reformulated marketing and communications strategy, complete with a refreshed brand identity expressed through website, video, stationery pack, signage and online and print advertising. An integrated email campaign segmented customer and prospect audiences to deliver a fruitful yet manageable sales pipeline.

The results

Vantage online was a huge success

The new product implementation – Vantage Online – was a huge success. No customers complained or expressed disappointment at the transition which delivered concerted year-on-year growth. In fact, it was all such a hit that Vantage became a target for its biggest competitor, Asolvi, which acquired Vantage and retained all of its key staff.

The stats


Software trial requests


Proposal requests


New clients


Complaints received from customers regarding the transition

As Vantage Computing, we were a service management software provider operating across 25 countries with three brands under one roof – and we were keen to unify and update the whole offering. The Focus7 brand process delivered a strategy that helped us do just that, with a smooth transition, no internal confusion and really positive feedback from clients.

– Tony Milford