BRAND-LED BUSINESS
GROWTH AGENCY

About the project

Herts & West Essex NHS Local Rewards Scheme

During an incredibly pressured time for the NHS, a scheme was created by Hertfordshire Partnership NHS Foundation (HPFT) Trust to say a huge thank you to local businesses for supporting the NHS by closing their doors to help save lives during the COVID pandemic. This scheme is Local Rewards.

The Challenge

Branding, online portal and offline collateral

The health and wellbeing team within HPFT reached out to Focus7 with a requirement to brand the initiative whilst adhering to established brand presence of the NHS, and build a portal to connect local businesses across Hertfordshire and West Essex with health and care sector key workers, providing continued recognition for their incredibly hard work.

The Solution

The blended online and offline approach

As well as branding the initiative, and building an online portal, Focus7 have also created offline collateral to attract businesses to the portal as well as an in-store business pack for businesses to promote their involvement in the scheme to customers in store and online.