About the project

Bee Good marketing strategy, web design and email campaigns

Founded in 2008 and now multi award-winning, Bee Good is an ethical beauty brand, creating quality skincare from British bee products. Bee Good chose to use our creative marketing to further develop their visual communications and identity as a brand. Through interactive marketing workshops, we strategised the most effective ways of achieving wider reach and more meaningful interactions.

The solution

Acting as an extension of their own marketing team

Focus7 designed brand new web pages for luxury product NectaPerfecta, with improved functionality and a sleek modern design to encourage additional sales. We also produced multiple email campaigns, targeted towards specific audiences, supported with extensive social media activity.

We supported Bee Good in optimising their products on Amazon, making items easier for consumers to find and encouraging an increase in purchases.

Focus7 worked closely alongside the Bee Good team, helping them to realise their visions and acting as an extension of their own marketing resource.

The results

80% conversion rate on a number of campaigns

Bee Good has seen a sharp increase in customer and prospect engagement and interaction, as proven by upward of 80% conversion on some campaigns. Increased brand awareness and the ability to reach a far wider audience and increased brand assets including a modern website and more valuable database.