About the project
Ministry of Defence Armed Forces Week Digital Email Campaign
Ministry of Defence, Employer Engagement team required a full campaign to raise awareness of Armed Forces Week. The campaign included a microsite as a branded Landing Page, a set of 5 emails and a poster supported by Social Media activity across Twitter, FaceBook, LinkedIn and Instagram. The campaign also included a hugely successful Twitter Thunderclap. The design was crisp and professional, designed specifically for employers and businesses. The feedback and stakeholder engagement across all channels was fantastic, with the open rates and microsite usage times off the scale. A hugely successful campaign that has grown each year and made a massive difference to the Armed Forces Community and the business who support them.