BRAND-LED BUSINESS
GROWTH AGENCY

About the project

Ministry of Defence Armed Forces Week Digital Email Campaign

Ministry of Defence, Employer Engagement team required a full campaign to raise awareness of Armed Forces Week. The campaign included a microsite as a branded Landing Page, a set of 5 emails and a poster supported by Social Media activity across Twitter, FaceBook, LinkedIn and Instagram. The campaign also included a hugely successful Twitter Thunderclap. The design was crisp and professional, designed specifically for employers and businesses. The feedback and stakeholder engagement across all channels was fantastic, with the open rates and microsite usage times off the scale. A hugely successful campaign that has grown each year and made a massive difference to the Armed Forces Community and the business who support them.

A professional campaign that we could not achieve without your support.

“Thank you so much for supporting our Armed Forces Week campaign for the second year running. Your amazing generosity has enabled the EE team to engage our employers – supportive and not so – in a professional campaign that we could not achieve without your support and the support of your fantastic team - Milda and her team are so knowledgeable and such a pleasure to work with. Please pass on my thanks to them with my deepest gratitude.”

– Kristina Carrington, Regional Employer Engagement Director (REED), East Anglia RFCA

Your support and creativity has, again, made a huge difference to the levels of engagement.

“Your extraordinary support and creativity has, again, made a huge difference to the levels of engagement with Armed Forces Week, building on the magic you worked last year. We are hugely grateful to you and your team for all you continue to do to support the Armed Forces.”

– Christopher Walkinshaw, Chair Regional Employer Engagement Group, East Anglia RFCA

The quality and comprehensiveness of the report speaks volumes for the professionalism of your business.

“Thank you for your sterling efforts on our behalf. Focus7 deserves fully the vast panoply of accolades it’s been receiving in recent times. The amount of resources you must have put into this would have been significant and I appreciate that in these challenging economic times that will have cost your company dearly. I’m extremely grateful for what you’ve done and you certainly have an advocate in me. The quality and comprehensiveness of the report speaks volumes for the professionalism of your business.”

– Col (Ret’d) Ray Wilkinson, Chief Executive, East Angla RFCA