About the project

Anglo Office Group strategy and brand transformation

Anglo is a distinctive brand in office supplies, with a huge passion for sustainable, eco-friendly service delivery. London is very much their patch, and they work hard with clients to not just reduce waste, but to recycle it into repurposed note pads, pens and pencils. Anglo continues to be a leader in changing the facilities management world for the better, with Focus7 alongside.

The challenge

Transforming the Office Supplies marketplace

Anglo knew that their future depended on leading the transformation of the marketplace. They wanted to be different, but they needed our input to help generate new business and improved ROI. Together we targeted delivering a robust, integrated CRM system; driving awareness of a new website, instigating marketing programmes for all service areas; and increasing sales from existing customers.

The solution

Positioning Anglo as industry disruptors

Our starting point was a complete website overhaul to move Anglo from a basic brochure site to a visually engaging experience that communicated the brand’s ‘dawn ‘til dusk’ service approach. This ushered in a four-year period of brand amalgamation, collateral updates and automated campaigns that successfully positioned Anglo as industry disruptors.

The Results


increase in website traffic


emails sent in the first 36 weeks of the campaign


Landing page conversion rate achieved

Focus7 have instrumental in our journey from me-too company to market-disruptor to industry front-runner.

“Focus 7 has been instrumental in our journey from me-too company to market-disruptor to industry front-runner. We’ve moved away from the saturated industry standard of buy-one-get-one-free notebooks and printer contracts to be ahead of the game in compelling CSR initiatives such as zero-emission deliveries.”

– – Gary Naphtali, Managing Director, Anglo Office Group