Marketing & Brand Strategy
WHAT?
Discover the strategies behind creating the brand and marketing materials that will truly engage your target audience. Explore the visual and tonal identities that will encourage customers to choose you over your competitors, and understand how to create recognition and recall. Understand who to target, how to target them, and how to measure your success. Our award-winning team will undertake one-on-one workshops with you and your team to create exceptional programmes that propel your brand and marketing strategies to new heights. You’ll walk away with a clearer definition of your marketing and brand strategy and achievable goals, enabling you to take the next steps with your own team or to utilise our expertise.
Marketing & Brand Strategy
WHY?
You might be a long-standing successful business, seeing that the old ways of attracting customers are no longer working. You may be losing customers to competitors, or are no longer able to take back market share. There may be a disconnect in the way you want to be perceived, versus the way you are actually perceived by your target audience. Maybe you don’t really know who your target audience is: their roles or behaviours may have changed. Perhaps you’re struggling with gaining or retaining talent: only the best brands attract the best staff. Whatever your current organisational issues, you’d be surprised how many of them can be solved simply by addressing your brand or marketing. Alternatively, we also offer support to start-ups or newer businesses looking to hit the ground running with their marketing and brand strategy, make a splash in a crowded industry or really rise up above the noise of the competition.
Marketing & Brand Strategy
HOW?
We approach every brand and marketing strategy like a consultative project. We physically sit together in a room, your team and ours, to immerse ourselves in your business and understand your current state of play. In your workshop, you’ll raise your issues, ambitions, goals and objections, and we’ll help you to discover how you’re currently being perceived, what you’re already doing right, and what could be improved. It’s only through this completely collaborative experience that we can offer a truly bespoke brand and marketing strategy that considers every aspect of your business – from who you are as individuals through to what makes you different. You’re free to take these insights away with you, or hand them back over to us to create something incredible, such as striking brand guidelines or a marketing campaign with phenomenal return on investment.
Marketing & Brand Strategy
ENQUIRE
For a no-obligation chat about your marketing or branding strategies (or both!), give us a call on 01462 262020, email hello@focus7int.com or fill in our contact form: