Email marketing is a fantastic tool for nurturing an existing audience into buying from you for the first time, or upselling new products and services to your current customers. It can be carried out in the form of occasional newsletters, quick product bulletins, or fully automated email campaigns that take audience members towards different streams of activity depending upon their actions. Focus7’s email marketing solution involves examining your database to see how it can be segmented, developing targeted campaigns to sell your products and services, and creating highly impactful designs and content that get your emails read. Alternatively, if you’re looking for transactional emails to support an e-commerce website, such as abandoned cart emails or product cross-sells, we’re experienced in delivering that too.
It can be difficult for businesses to stay in the forefront of their customers’ minds, particularly if you aren’t regularly reminding them that you’re there (and why you’re so great). Email marketing can serve as that unintrusive reminder, alongside being a great tool to promote flash sales or exclusive offers to particular segments of your database. Perhaps you’re finding that customers are only buying one product, or they’re getting midway through a purchase and abandoning their basket altogether. Maybe your salespeople are having difficulty staying in touch with every single prospect on their list, and could benefit from some interim communication. Maybe your business is bursting with valuable things to say, but the right people just aren’t seeing them on social or your website. Email campaigns are the quick, easy and affordable solution to many marketing woes.
We don’t believe in bombarding customers with untargeted email communications. Focus7 will examine your database and create meaningful segments with email messages directly targeted to each one. As part of our dedication to providing you with the best possible results through continuous improvement, we’ll split test subject lines, designs, landing pages and offers to understand which resonate most with your audience. We’ll also use the insights from email marketing to improve the value of your database, enriching it with new data supporting your salespeople with information that helps them close the deal. You’ll be able to measure the success of your email campaign marketing quickly through clearly defined Key Performance Indicators (KPIs), so you’ll know which areas to maximise on for the most assured success.