About Us

We like to think that Focus7 is living proof that not all marketing and digital agencies are the same. Although we are skilled in all the design agency disciplines, we never start by offering to sell you a website, a logo or a campaign.

If you ask us for something, we always ask WHY?. We’ll recommend a cost-effective workshop here at our Herts agency HQ to define your driving purpose and define what you do better than your competitors.

Then we’ll help you ignite that brand difference by communicating it consistently, creatively and powerfully. Online, offline, all the time. Your most important asset is your team of people, so we’ll make sure they are aligned, united and motivated.

That will help us as we work alongside you to

  • target growth
  • monitor growth
  • plan for more growth;

funded by the incremental success we deliver.

The power of brand is a beautiful thing – just take a look at some of our recent case studies.

  • Brand means finding the heart of your business and making it beat faster.
  • Brand means celebrating what makes you better than the rest – and exploiting it commercially.
  • Above all, at Focus7, #BrandMeansBusiness.


Right from the start, we wanted to hold ourselves accountable against the values that we believe in, so we created our set of seven values to focus on and that’s how we became “Focus7”Always ones to “walk the walk as well as talk the talk” – we have worked with our fabulous team on a brand new set of updated values that we will strive towards at all times.

WE ARE Energising

Our enthusiasm knows no bounds and we always strive to find inventive, dynamic and creative ways of energising your brand.

WE ARE Courageous

We are great-hearted and have the courage to help you to be values-based and heart-focused for your brand.

WE ARE Passionate

We are incredibly passionate about all that we do. We genuinely love getting to the heart of your business and helping it to beat faster.

WE ARE Collaborative

Our approach is collaborative, consultative and advisory; we work with you and your team every step of the way.

WE ARE Inclusive

We win awards for our inclusive leadership and believe in building diverse teams and championing inclusivity.

WE ARE Authentic

We are authentic and operate with a genuine openness and integrity, meaning you’ll always know the full picture.

WE ARE Purposeful

We are purpose-driven and strive to make a difference, and this runs through the heart of everything we do.


Giving back isn’t just part of our Corporate Social Responsibility ‘CSR’ and Environmental, Social and Governance ‘ESG’ policies – it’s our way of working.  We our purpose-driven and support you to achieve the same and learn how to make a difference.

At Focus7 we are socially conscious and many of our team are volunteers and support various charities and we fundraise for a number of fantastic local and national charities, including Isabel Hospice, Asthma UK, and Alzheimer’s Research UK.

We are proudly veteran-owned and as signatories of the Armed Forces Covenant, we pledge our support to the Armed Forces Community and continue this through assisting and supporting veteran charities and the Reserve Forces and Cadet Association.  We are proud recipients of the MoD’s Employer Recognition Scheme Gold Award, the highest accolade to be awarded to business who support the Armed Forces.

We are also passionate about doing our bit for the environment – promoting green and sustainable practices and choosing to work with suppliers, clients and partners who share our eco-friendly and sustainability values. So much so, we’ve even been finalists for regional environmental awards!

And we are hugely proud to be working with B Corps UK to to meet the high standards of social and environmental performance, transparency and accountability.



Founder & Chief Executive Officer

With passion and professionalism in abundance, Vida Barr-Jones has an impressive track record of establishing and meeting business goals. Vida brings 34 years of commercial experience, having spent eleven years as a Board Director at Europe’s largest FTSE-listed office products wholesaler. Vida is an inspirational leader known for excellent communication and engagement across all levels and for getting to the heart of your business and making it beat faster.  Vida is a Freeman of the City of London and a Liveryman of the Worshipful Company of Stationers and Newspaper Makers.


Founder & Chief Operating Officer

A successful business owner by age twenty, and with a varied 21-year military career including five years at the MoD Head Office, Whitehall.  Leona has managed the successful implementation of major change programmes both in the UK and worldwide, including the London 2012 Olympics and Paralympics operational readiness for Transport for London.  Leona is known for her first class inspirational leadership and management skills and talks regularly about inclusive leadership.  Leona is an IoD Director of the Year and Soldiering On Awards winner and Fellow – FIoD, FCMI, FInstLM and FIAB.

Aarti Parmar

Brand Strategist

Aarti Parmar believes a brand must be clear on the inside to shine on the outside. She started a creative agency when she was only 24, which led to a 15-year journey in branding and mindfulness. Her Brand Mindfulness concept evolved, and she’s using it to help small businesses build beautiful brands – inside and out.

Belinda Prescott-Collins

Director of Delivery 

Belinda’s approach is to create carefully crafted marketing that allows ambitious brands to engage and emotionally connect with their customers; driving actions that result in real business benefit and demonstrable ROI. Her approach to understanding audiences, exposing the most effective, integrated communication channels and aligning messages with the audiences’ emotional and psychological needs delivers tangible business results.

Bridget Webb

Head of Operations

Bridget oversees operations and ensures the smooth day-to-day running of the business, enabling Focus7 to continue to provide our services to our clients.

Dawn Saltmer

Business Automation Manager

Dawn heads up our business automation team, and is highly skilled in managing software and training clients in its use. As a HubSpot and Keap Certified Partner, Dawn can structure your data and CRM system to their optimum effect, and to train, onboard and support you on an ongoing basis.

Charlotte Mayes

Finance Co-Ordinator

Charlotte works for the operations team and runs our finance, dealing with day to day finance admin, including purchase orders, invoicing and petty cash.

Jen Denman

Account Director

Jen works as your Account Director, being a single point of contact for marketing support and delivery. With a background in Ad agencies, she is an expert on delivering fully integrated, international campaigns, to planning large-scale CRM strategies that deliver both customer and business value.

Dénis Akoka

Account Manager

Dénis joins us as an Account Manager. Freshly postgraduate in Scotland, Dénis has been working as a freelancer on multiple projects alongside the university. He has a passion for managing community-focused projects with ambitious technical products. He has a background in building websites, MVPs, design, writing technical whitepapers and community management on emerging social platforms.


Like what you’ve heard so far? If you’re up for working with an award-winning dynamic and multi-generational group who are continuously creating and innovating then get in touch. We are proud to be a Living Wage Employer and we were doing flexible and agile working before COVID-19 made hybrid a thing!

Join Us


We’re proud to be an award-winning brand and digital marketing agency! In only a few short years, we’ve achieved regional and national recognition for our creative and technical services, our entrepreneurialism, environmental credentials, diversity and inclusion and dedication to supporting the Armed Forces.

Take a look at just a few of our awards …