We have been busy developing a selection of 9 ‘industry secrets’ in the form of How To’s. These (free) documents touch on important topics that will hopefully help you feel empowered to take control of your business marketing.
1. Strategise your Marketing
We all know marketing is essential to any business wanting to compete in the digital era, and developing a marketing strategy is a crucial part of getting your business where you want it to be. Essentially you can think of this first How To as “the big picture” of your business marketing.
2. Build a better Brand
Our next How to is centered around building a better brand. Branding gives your company an individual personality helping it establish its position in the market that attracts the right customers.
3. Write a Marketing plan
Your marketing strategy defines your goal and the overarching reason for how your marketing efforts and the marketing plan will help you get there. Think of your marketing plan as your roadmap which clearly defines the plan of action for your marketing efforts.
4. Plan your Business
Our next How To is all about understanding your business and making sure that you are reaching the right people. You will find everything you need from SWOT analysis to a defined content structure.
5. Realign on your audience
You came back from holiday and are having a hard time to connect with your audience. In fact, people are not engaging with your content and the amazing stuff you have to offer. Read more about how to realign your audience in this How To.
6. Make your website work harder for you
Now that you have learned how to realign your audience, your next move will be to review and optimise your website following all the outlined steps in this How To.
7. Do social selling
Next, we will explain how important it is to use social media for brand awareness and ultimately generate leads. If other large brands can do it, then you can do it too. But only with the right guidance.
8. Make your Brand relevant
Here you will rediscover your brand, that might have been misaligned before or currently, and learn how to reconnect with it by bringing more clarity and definition.
9. Increase staff engagement and satisfaction
Your last How To is the cherry on top of the cake. This is the confirmation of a proven brand strategy leading to customer loyalty. And guess who is at the forefront of everything? Yes, you guessed it right.
If you would like to know more about how you could automate your marketing then let’s start a conversation. As a heart-led business, we are passionate about helping businesses that are ready to grow and thrive in the right way.