As business owners, we are constantly told that “Digital is the future!”, but “Going digital” can be daunting and complicated without a clear idea of how to achieve digital success.
Just existing online isn’t enough to be digitally successful in such crowded cyberspace. Simply having a website doesn’t mean you’ve now ticked the box for digital presence.
Although creating an online presence requires consistent effort for extended periods of time, there are some steps you can take to make sure you are headed in the right direction.
Here are our 7 top tips to get you on your way to Digital Success.
AUDIENCE
Successful companies know the importance of connecting with people. In the aftermath of the pandemic, the current digital boom has presented golden opportunities to really connect with audiences. Here are some solid helpings of advice when it comes to reconnecting with your audience during this digital surge.
BRAND
Marketing is about so much more than just getting your name out there. It’s about creating a brand that resonates with audiences and keeps them engaged. The key to doing this well is to stay authentic and consistent with what you put out there. Keep your marketing centred around the customer.
The ultimate goal is to turn your customers into an advocate for your brand because they believe in the value it provides. With the right plan and a little creativity, you could be well on your way to a brand breakthrough this year!
CREATIVE BRIEFS
GREAT PROJECTS START WITH GREAT BRIEFS
The agency needs clarity, and the client needs a clear understanding of how to provide that. Produce a brief that will enable the designers and content writers to create work that delivers the results that everyone wants.
MARKETING STRATEGY
Markets have never been more competitive, so if you want to stay ahead of the game and ensure future success it is crucial that you not only know customers’ needs but also how they think. In this day and age, it is no longer enough for B2B marketers to simply get their message across. The changing times signal the necessity to change tactics and embrace a new normal.
SEO
Some people have 100 ideas before breakfast and can write fluently about them at the drop of a hat. But for most people, writing a blog is a job that can take several hours. And if time is money, that makes blog writing a significant investment. That’s why it’s important that the return comes from people reading what you’ve written, and that requires thinking about SEO.
WEBSITE TRAFFIC
One of the most frustrating things is to invest a significant amount of time and money in creating an amazing website no one is looking at! The problem in most cases is that there is no lead generation activity. The good news is that there are things that you can do which, unlike PPC, won’t cost you an arm and a leg.
SUSTAINABLE MARKETING
Whilst purpose continues to be a key pillar, it is the desire for sustainability that appears to be leading the way. Sustainable marketing is the promotion of socially responsible products, services, and practices. While eco-friendly brands naturally work on sustainable marketing campaigns, brands that are not rooted in sustainability can still apply its principles to their strategy.
There are many more things to consider in order to achieve real digital success but these tips really should feature quite high on your to-do list.
We appreciate that circumstances are unique which is why we recommend attending one of our brand and marketing workshops with the Focus7 team to determine your strategy and build your bespoke online business strategy.
If you would like to discuss building your business and brand presence or arrange a workshop, please get in touch.
As a heart-led business, we align ourselves with businesses that are ready to grow and thrive in the right way.
With passion and professionalism in abundance, Vida Barr-Jones has an impressive track record of establishing and meeting business goals. Vida brings 34 years of commercial experience, having spent eleven years as a Board Director at Europe’s largest FTSE-listed office products wholesaler. Vida is an inspirational leader known for excellent communication and engagement across all levels.