7 benefits of marketing automation

Posted 7th July 2022
By Focus7

Turning prospects into loyal customers is a process requiring multiple combined efforts throughout an extended period of time. Fortunately, there are different tools available to simplify these tasks and save you time; like customer relationship management software (CRM) and marketing automation. In this blog, we’ll review the top 7 benefits of marketing automation.

Let’s focus on how marketing automation and how it can benefit your business. Marketing automation means making systems or processes occur automatically; streamlining your marketing efforts and making your processes more efficient. This means you save time, effort and money.  

Ultimately, the goal is to streamline the process of taking a lead, nurturing them, and moving them towards conversion. Essentially, automation focuses on lead generation through personalisation.

1. Improve Efficiency

Marketing automation makes your entire business more efficient by freeing up your team’s time to focus on other, perhaps more important, projects. No more time-consuming repetitive tasks which take up valuable time.

If there’s one reason that makes it worth it to automate your business and its processes, it’s so you (and your employees) can save time.

2. Reduce Costs

To reduce labour costs, business owners can turn to automation. Since machines and computers can do complex tasks quickly, you can skip hiring additional staff for your needs. Effective automation can reduce time-consuming work, minimise the cost of your operations, and lead to increased profit margins.

3. Marketing and sales alignment

If you combine your sales and marketing automation efforts by using the same software, you’ll be able to align company goals and efforts. It can also help you generate more leads and increase sales.

4. Avoid Human Error

Depending on your industry, mistakes from running multiple processes at once can really affect your business. No matter how much training you provide, mistakes will be made during your business operations that could be avoided by automating tasks.

5. Accurate Reporting

Reporting your analytics can seem like a daunting process, but with automation platforms, it doesn’t have to be. You should be able to use your software to generate automated reports. All of a sudden, this cumbersome task is simplified.

Platforms can give you a high-level overview of your overall process as well as get into more intricate performance detail. This will help you see complications and friction points. With accurate, streamlined reporting you can see where things are going wrong.

Accurate analytics will help you spot those points and fix them in a timely manner.

6. Data management

As you already know automation platforms will keep track of your leads and their engagement with your site. This means that managing your data is easier than ever. Plus, it keeps your data up to date automatically.

7. Scalable processes

Whenever you set up your processes, it’s important to keep scale in mind. Can this process grow with your company? If it’s not scalable, then it will be hard for your company to expand.

Automation will help you create processes that are scalable. The more manual a process is and the more it depends on one person, the harder it’ll be to scale when the team grows.

The future is automated. This fact is particularly true in the business world. By starting to automate your processes, you can stay ahead of the curve and give your small business or established company the best chance at growth. 

When used properly, it will improve everything from productivity to overhead costs, and even the smallest companies can take advantage of this multifunctional technology.

If you would like to know more about how you could automate your marketing then let’s start a conversation. As a heart-led business, we are passionate about helping businesses that are ready to grow and thrive in the right way. 

CEO at Focus7

With passion and professionalism in abundance, Vida Barr-Jones has an impressive track record of establishing and meeting business goals. Vida brings 34 years of commercial experience, having spent eleven years as a Board Director at Europe’s largest FTSE-listed office products wholesaler. Vida is an inspirational leader known for excellent communication and engagement across all levels.

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