BRAND-LED
GROWTH

Strategy

Define – Ignite – Grow

Posted 7th June 2022
By Focus7

Define, Ignite, Grow. Here at Focus7 these three words are the foundations of all the work we do for our clients.

Businesses often come to us knowing they need help with their “marketing” but don’t really have a clear idea of what it is they need help with or why. What we do through our Workshops is help them find a marketing strategy that actually aligns with their purpose, their vision, their goals and their values.  

That strategy then becomes a plan, that plan then filters across their people, their business, and finally their customers. All our efforts are put into giving them definition within the business and making sure that the whole company is aligned with their growth plans.   

To do that, we DEFINE, usually through our highly effective workshops, examining where the business is at and what is believed to be required, often breaking things down in order to rebuild them with a clear strategy. Our creative and digital experts will then IGNITE through the great project management and client service provided by our Account Managers. Integration and automation is how we GROW our clients’ business in terms of brand awareness, engagement, ROI, lead generation – or whatever other objective was identified through the workshops.

We get right down to the granular detail and we explore all the aspects of their business until the client arrives at the AHA! moment. 

One of the things everyone at Focus7 loves about what we do is that we work across a wide range of industries and services, getting to the heart of the business through our holistic approach.

Let’s dive into how we use DEFINE, IGNITE and GROW to support our client’s success.

Define Ignite Grow is at the heart of all Focus7 work.

DEFINE

This stage is all about finding clarity. Together we define your driving purpose and what it is you do better than your competitors through our fully-immersive workshops.

It starts with understanding your business, its products and services, and the benefits you bring to your customers. We look at your competitors and identify your key campaignable assets. We define your target market, personas and industry trends so we can identify what motivates your prospects and customers to take action, and map out journeys to attract, engage and retain them.

In the DEFINE stage, we deep dive into 7 KEY AREAS that will help us to truly understand your business, industry, and audience

Business Immersion

Brand DNA Workshops

Brand Values & Purpose

Market & Competitor Analysis

Audience Profiles

Customer Journeys

Brand Guidelines /Tone Of Voice

We find there is always a point in the workshop where we’ve taken everything that the client thinks is important about the business, and then suddenly, here come the problems. They can now see all the threats and vulnerabilities and doom and gloom set in.  But when we take them through the SWOT analysis and start to show them how they can turn the threats into opportunities and their weaknesses into strengths and what the real risks are in their business. That’s the AHA moment. All of a sudden the business has a new lease of life and the client is once again filled with enthusiasm and passion for their business. 

With a clear strategy in hand, now we can start setting up a plan to achieve the new found objectives.

IGNITE

Once we’ve found what the real differentiator is between your business and your competitor we know what your USP is and how we can use that as leverage throughout your marketing output. 

At this stage, we translate your strategy into actionable plans and create contextualised content and impactfully designed collateral to ignite your brand. Whether online or offline, we deliver everything you need for omnichannel campaigns and insightful communications.

We ignite that brand purpose by communicating it consistently across all your marketing channels.

We plan and action outputs that help the client ignite the business growth journey. Content is contextualised to reflect the business, its values and its audience through a variety of channels including:

It’s a real ignition process where we look at how we can optimise your outputs leaving no stone unturned. 

GROW

Now you are armed with a strategy, a plan and some amazing content, it’s time to reach the right audience which will identify with your brand and support your growth. 

This is where we look at using automation through the right CRM for your business. Our specialist team can support you with training & ongoing support, automated builds, bespoke setup and optimisation, integrations, data management & cleansing. Although we can turn our hands to any software, we’re Certified Partners of Hubspot and Keap CRMs, and are among the best in the UK at optimising, maintaining and training clients in its use.

Throughout the project, we target your growth, monitor it and plan for more. Everything we do for our clients is about growth! Personal growth, business growth, industry growth and societal growth. You can read more about this in our latest newsletter.

If this resonates with you as it does for us then let’s start a conversation. As a heart-led business we align ourselves with businesses that are ready to grow and thrive in the right way. 

CEO at Focus7

With passion and professionalism in abundance, Vida Barr-Jones has an impressive track record of establishing and meeting business goals. Vida brings 34 years of commercial experience, having spent eleven years as a Board Director at Europe’s largest FTSE-listed office products wholesaler. Vida is an inspirational leader known for excellent communication and engagement across all levels.

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