5 Tips for Creating a Must-Read Newsletter

Posted 27th March 2018
By Focus7

Are you a business owner, freelancer or blogger wondering how to create a newsletter that people will subscribe to? Great content will position you as the go-to expert in your field: a fantastic sales technique. Here are our 5 tips for creating the ultimate, must read newsletter:

1.Offer value

When creating a newsletter, you want to offer value to your subscribers; something they can’t find anywhere else so accessibly, or digest as quickly and easily. The great thing about newsletters are that they provide readers with insightful information that keeps them up to date and in the know, without having to search for the information, or scroll through advertisements.

2. Choose a theme

In terms of structuring your newsletters, whether they are weekly, monthly or annually, a great way to keep it interesting is to theme it around a certain topic. For example, it could be as simple as theming issues around events in the year, or something more niche to your industry.  

5. Keep it focused

Once you’ve decided on a theme, you can begin to think of the content you want to share. However, it’s important that the content you choose is relevant to the theme, and that it all works together to produce a cohesive and interesting newsletter.

4. Make it personal

Adding personality in your newsletter is also a fantastic way to engage your readers and show them what your business is about. As newsletters typically aren’t formal pieces of writing, you definitely have the leeway to experiment with your copy, just as long as it still remains on brand.

5. Vary the form of content

Lastly, don’t be afraid to vary the form of content in your newsletter. Not every piece has to be an informative essay, so it keep it fresh with a mix of infographics, quizzes or checklists, staff profiles, information about upcoming events and top tips. By varying the form of content, your readership will be kept entertained for longer.

Crafting an interesting and successful newsletter has to begin somewhere, so why not start brainstorming today? In time, you’ll soon build a loyal network of readers who’ll continue to come back for more.

For more business advice on crafting successful newsletters, why not call our creative team for a no-obligation chat on 01462 262020, or email at

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