5 Marketing Trends to Look Out For This Year

Posted 2nd January 2018
By Focus7

With a brand New Year ahead, comes brand new, growing marketing trends. For your business to stay ahead of the ever-changing trends, it is important to remain aware of any new legislations, or influences that could impact your marketing. Here are our top five marketing trends to look out for this year:

1. Content Marketing will be huge

Content marketing is already such an important asset to any business. Without content, you have nothing worth value to give your customers, and that of course is going to send them elsewhere. The greatest thing about content marketing is how diverse it is. It’s not all about blog posts, but can include videos, imagery, infographics and much more. Although it is time consuming, it is so worthwhile for growing your business and giving your customers that extra little something.

2. Email Marketing will change due to GDPR

With GDPR set to come into force on the 25th May, there’s no denying that it will change the future of email marketing – but it doesn’t necessarily have to change for the worse! In fact, now is the perfect time to rethink your current marketing strategy and instead, focus your energy on building targeted campaigns for people who really engage with your brand. You’re far more likely to see a ROI with customers who are loyal to your brand and actively participate with you.

3. Influencers will continue to drive campaigns

For the past few years, influencer marketing has continued to become more and more popular with all types of brands starting to take note, with 84% of marketers planning on at least one influencer campaign in 2017 according to Influencer content that is authentic and executed effectively is an extremely effective way of growing organically and expanding your brand’s reach.

4. It’s all about customer lifetime value

In order to be successful this year, it is essential to focus on customer lifetime value with the intention of building long lasting relationships with new and existing customers. Customers no longer want to be bombarded by companies pushing sales, they want to feel valued and respected, and in return, you’ll gain their loyalty.

5. Artificial Intelligence is on the rise  

Artificial Intelligence is nothing new. In fact, 57% of marketers are already using AI to enhance their marketing to really grab the attention of their target audience. Many of us already interact with marketing AI without really knowing it. For example, live-chat tools and paid ads found in search results are a form of marketing AI – but it is expected to grow!

To succeed this year, make sure you remain aware of growing trends, and don’t be afraid to rethink your marketing strategy to keep up with your competitors – you want to stay ahead of the game!

Why not give our creative marketing team a no-obligation call on 01462 262020 to find out how your business can benefit from the latest trends. Or simply email us at: You can also view some case studies over at our client work area to find out how we’ve already successfully helped clients in the past.


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